Tech leader Oluwole shares triumphs and strategies in a rapidly evolving market

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Olutunde Samuel Oluwole, Co-founder of BridgePlus Enterprise, has over a decade of experience in managing, marketing, and leading within the tech industry.

His company excels in providing premium gadgets at competitive prices, including smartphones, laptops, and more. Known for his strategic vision and client-focused approach, Olutunde is also a dedicated mentor and holds leadership positions in various associations.

1. Can you share with us the journey of BridgePlus Enterprise?
The journey has been quite a roller coaster, as with many businesses. BridgePlus started as an idea among three ambitious individuals focused on providing premium gadgets to those who preferred not to visit the marketplace. Over the years, we’ve experienced significant growth and continue to expand.

2. What was your inspiration to start this business?
Our biggest inspiration was the dream of becoming a leading name in the tech industry.

3. What strategies have you implemented to stay competitive in the rapidly evolving tech market?
Our key strategy is fostering strong customer relationships. We don’t just offer our services and move on; we focus on the question, “Now that we’ve met, what’s next?”

4. With over 10 years of experience in this industry, what significant changes have you observed, and how has BridgePlus adapted to them?
We’ve seen many changes, from technological advancements to shifts in government policies and exchange rates. What has helped us is identifying these changes early and having a fantastic team to develop long-term solutions.

5. Can you describe a challenging situation you faced in your business and how you overcame it?
One major challenge was during a period when a key product became scarce due to a rise in the dollar rate, affecting importation. We informed our customers and created a waiting list that they could join online. Despite the challenges and fear of losing customers, our focus on customer relationships helped us navigate through it effectively.

6. What marketing strategies have been most effective for BridgePlus Enterprise in attracting and retaining customers?
Our marketing strategy centers around integrity.

7. What innovative approaches have you taken to disrupt stagnant markets and keep your organization ahead of competitors?
We’ve implemented various approaches, including customer incentives and our BNPL (Buy Now Pay Later) program, which has been particularly impactful.

8. How do you stay updated with the latest technological trends and incorporate them into your business?
We stay active and engaged with the latest developments. Our team is composed of top-tier minds dedicated to staying at the forefront of technology.

9. What advice do you typically give to young entrepreneurs?
Dream as big as an ocean. Remember, consistency is key and patience is a virtue. I wish you all the best.


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