Nimbus Media Ltd.’s corporate social responsibility program, The Nimbus Aid Project, claimed to have made great progress toward its goal of assisting Nigerian small- and medium-sized businesses and nonprofit organizations.
According to a statement, the project’s 2022 Impact Report showed that about ten women-led SMEs and startups received N20 million in advertising support, resulting in more than 2.8 million unique ad views throughout busy areas of Lagos.
“Since its launch in 2016, the Nimbus Aid Project had positively impacted 13 organizations, with 11 of them being led by women,” it was noted in the statement.
In addition to supporting marketing, the project has increased community development, access to necessary services, and economic resilience through its strategic activities.
When explaining the Nimbus Aid Project’s mission, Nimbus Media Ltd. Chief Executive Officer Wale Adegoke remarked, “We think businesses have a profound responsibility to contribute positively to society.
“The Nimbus Aid Project” represents the company’s dedication to helping others and improving the lives of those in need.
The project’s emphasis on assisting women-owned firms, according to the statement, had been crucial in advancing gender equality in entrepreneurship and encouraging more women to assume leadership positions, spurring economic growth in Nigeria.
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