How Nigerian food businesses can attract customers during cholera outbreak

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In the face of the ongoing cholera outbreak, small food businesses in Nigeria are finding innovative ways to ensure customer safety while maintaining their patronage. As health concerns rise, here are essential strategies for small food vendors to attract and retain customers during this challenging period.

1. Strict Hygiene Practices: Prioritize cleanliness by adhering to stringent hygiene protocols. Regular hand washing, use of hand sanitizers, and disinfecting surfaces can significantly reduce the risk of contamination.

2. Contactless Payments: Encourage cashless transactions to minimize physical contact. Utilize mobile payment platforms to offer a safe and convenient payment option.

3. Transparent Health Measures: Clearly display the health measures you’re implementing. Visible sanitization stations and staff wearing masks and gloves will reassure customers of your commitment to their safety.

4. Home Delivery Services: Expand your business model to include delivery services. Partner with reliable delivery services to reach customers who prefer staying home.

5. Social Media Engagement: Use social media to keep customers informed about your health practices, new menu items, and special promotions. Engaging content and regular updates can maintain customer trust and interest.

By adopting these strategies, small businesses can continue to serve their communities while ensuring the safety and well-being of their customers. Stay safe, stay open, and keep serving quality food!


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