FoodBay TV, Nigeria’s premier docu-reality culinary challenge series, has officially announced the launch of Street Foodz Naija Season 4. Sponsored by FCMB, this highly anticipated season aims to showcase the best of Nigeria’s street food specialties while building on the immense success and popularity of its first three seasons.
The grand unveiling event took place at the prestigious Art Hotel in Victoria Island, Lagos, where the founders, sponsors, and partners gathered to present the exciting new season to the public.
Mr. Femi Ogundoro, co-founder and visionary behind the Foodbay Reality TV Show, expressed his enthusiasm for this season, promising it to be more impactful and explosive than ever before. According to Ogundoro, Street Foodz Naija Season 4 intends to boost travel and exploration throughout the nation while celebrating the rich diversity of street cuisine.
Ogundoro said the highlight of the season is the crowning of “The King of Street Food 2023,” who will emerge as the winner of a series of food-related tasks and activities. The coveted title comes with a grand prize of N10 million in cash, along with other cash prizes, awards, and grants to further support and nurture the winners in growing and expanding their food businesses.
He said the reality show aims to encourage foreign direct investment and food tourism while empowering the passionate Gen Zs who are not only food enthusiasts but also those working tirelessly in the food industry. It seeks to propel them from where they are to where they rightfully belong, fostering innovation and entrepreneurship.
Oluwaseun Banwo, the Brand Manager of FCMB, the headline sponsor of the show, said FCMB’s sponsorship of Streets Food Naija Season 4 is borne out of FCMB’s commitment to supporting small and medium-sized enterprises (SMEs) and promoting financial literacy. According to him, FCMB is set to play a pivotal role in creating a sustainable ecosystem for foodpreneurs in Nigeria, facilitating their growth and success.
Banwo stated, “For us at FCMB, financial inclusion is what we do, trying to create a sustainable eco-system for the MSMEs in the country. Food is a very big untapped potential in Nigeria that we need to start looking at, and as a business, we are partnered with Foodbay to open the eyes of everyone to the enormous talents and opportunities that are inherent in the sector.”
The Season 4 premiere event, hosted by the charismatic VJ Adams, was transformed into a delightful Street Foodz festival. Former winners of the program served visitors with a delightful array of Nigerian street cuisine, adding a delectable twist to the occasion.
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While assuring the audience of a thrilling experience from the show, Femi Ogundoro, co-founder and CEO of FoodbayTV, expressed his gratitude to the sponsors for their unwavering support in promoting Nigerian street foods and empowering emerging culinary talents through the Street Foodz Naija show. He emphasized that the show aims to recognize and elevate the incredible individuals who provide food for millions of Nigerians daily, regardless of their social or economic backgrounds.
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