Nurat Ajoke Ayo-Lawal proudly serves as the CEO of Helinfodies. Helinfodies specializes in crafting delectable cakes and confectionaries tailored for various events.
The business also offers a delightful selection of smoothies, yoghurt, and parfaits. Nurat shares her entrepreneurial journey with us as our spotlight. Enjoy!
What inspired you to establish your business?
My primary motivation sprang from a combination of passion and a relentless drive to explore new horizons. I have an innate love for baking, and this, coupled with my desire to empower others through job creation, led me to establish Helinfodies.
“Our commitment extends beyond our culinary creations; we have also ventured into nurturing the aspirations of budding entrepreneurs interested in pursuing a baking business.”
What Challenges have you encountered in the course of running your business?
Running a business is not without its hurdles, and we have faced challenges such as limited capital, sluggish sales, and the ever-present high cost of production.
How would you asses the growth of your business thus far?
I am pleased to report that our business has been steadily growing.
What strategies have you implemented to uphold the integrity of your brand?
To maintain the integrity of our brand, we are unwavering in our commitment to our core values, which revolve around providing the best value for quality products and service delivery. Consistency and upholding our standards with integrity are paramount to us.
How has inflation impacted your business.
“Consistency and upholding our standards with integrity are paramount to us.
How has inflation impacted your business.”
And how have you navigated this challenge?
Inflation has presented challenges by reducing our sales. To counteract this, we have adjusted our approach by offering smaller cakes at affordable prices, maintaining the same high quality and standards that define our brand.
What words of encouragement would you offer to individuals aspiring to start a similar business or any entrepreneurial endeavor?
I would advise them to embrace passion, patience, and unwavering consistency. Building a successful business takes time, and these qualities are essential ingredients for the journey ahead.
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