Jeff Ejemai is the Director and Managing Partner/CEO of Tro-vest Capital Partners. He is a Fellow of the Chartered Institute of Risk Management, a Fellow of the Chartered Institute of Credit Administration of Nigeria, a Member of the Nigerian Institute of Management (MNIM), and a Fellow Member of the Institute of Credit Administration (MICA). Enjoy his entrepreneurial story as the spotlight beams on him this week.
What inspired you to establish your business?
The motivation behind establishing my business was the desire to offer seamless financial services through innovative solutions that cater to our client’s needs while simultaneously creating value for our shareholders.
What challenges have you encountered in running your business?
As a new venture, one of the primary challenges we have faced is acquiring sufficient capital and gaining the trust and confidence of our stakeholders. People often have reservations about potential fraud, and as a new business owner, one must make critical decisions that can impact the business either positively or negatively.
How would you assess the growth of your business thus far?
We are grateful for the growth we have experienced. Despite the economic fluctuations in the country, we have managed to navigate through them successfully. From our inception to the present day, I can confidently say that we have achieved approximately 90% growth.
“Be prepared for challenges along the way, but stay resolute, determined, and focused on your goals and objectives. Success often requires perseverance and unwavering commitment.”
What steps have you taken to uphold your brand’s integrity?
Maintaining our brand’s integrity involves ensuring that we consistently deliver on our promises and commitments to our clients. We avoid any misappropriation of funds and remain accountable to our clients when it comes to their investments. Accountability is a core principle that guides our business.
How has inflation impacted your business, and how have you managed it?
Inflation has been a persistent challenge since the beginning. It requires businesses to adapt to changing economic conditions. Adjusting prices can be challenging for clients, but with time, they acclimate to these changes. Flexibility and adaptability are essential to coping with inflation.
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What words of encouragement do you have for individuals considering starting a similar business or any business in general?
My advice to those pursuing their entrepreneurial dreams is to take action and pursue their vision. Be prepared for challenges along the way, but stay resolute, determined, and focused on your goals and objectives. Success often requires perseverance and unwavering commitment.
